Founder
Dr. Tryphena Liau
Tryphena obtained a Master’s degree in Veterinary Medicine from Universiti Putra Malaysia (UPM). Upon graduation from UPM, she ventured into the business world out of curiosity and fondness in its potential. Consequently, she decided to pursue a career in the Pharmaceutical industry during the late nineties. She has over 20 years of experience in Pharmaceutical sales, marketing, commercial excellence, market access and public affairs. Tryphena enjoys driving innovative changes and advocating strong cross functional team collaboration, while passionately crafting high performing teams that execute under pressure.
After exerting herself in global Pharmaceutical companies and building her career in the corporate environments, Tryphena honed her strategic and leadership skills in various companies such as Roche, Pfizer, GlaxoSmithKline, Novartis and Novo Nordisk. She has managed a broad range of therapeutic areas spanning Vaccines, Specialty/Oncology to Primary Care. Her growth mindset enabled her to hold progressively senior leadership positions with wider scope of roles and responsibilities in the commercial and non-commercial functions. She has continuously played an active role in senior leadership and management teams. Additionally, she has been made accountable for leading, overseeing and delivering organisational and business profit and loss, managing business with turnovers of up to RM250 million and handling a team size of close to 100 people.
By the end of year 2018, Tryphena progressed into the field of life sciences consulting and by early 2019, she founded ZeroRange Healthcare Sdn. Bhd. Tryphena is a people person, passionate about novelty and public relations. Her vision is to thrive in a modern world by providing innovative healthcare solutions and services which can impact people’s lives.
Tryphena has a strong foundation in the pharmaceutical industry, with great analytical skills and optimism helping her thrive in her career. She will carry with her these attributes to ZeroRange Healthcare, as she aspires to build a talented, diversified, professional and committed team in which every member is able to perform at their fullest potential.