Market Access Strategy and Operations
At ZeroRange Healthcare, our Market Access team understands the patient journey,
the payer’s perspective, and the therapeutic and regulatory landscapes. We will
work with you to conduct a feasibility assessment, co-create the brand value
propositions/pricing strategy, incorporate evidence generation, and develop market
access strategies. With the knowledge, experience, and network with stakeholders,
we help you streamline and navigate the complex process of getting your
pharmaceutical products to the appropriate patients. Our offerings include:
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Enlistment Feasibility Assessment:
We undertake an initial Feasibility Assessment for enlistment prior to initiating submission of a product for official approval. This assessment includes reviewing product indications, competitive landscape, and unmet needs, strategic pricing analysis, and evaluation of potential gaps or recommendations to optimise the probability of potential for successful enlistment. - Value Messaging/Dossier Development and Pricing Strategy: We co-construct value narratives that encapsulate the unique attributes of your brands, including rigorous evaluation of clinical evidence, identification of market gaps, establish the appropriate target patient segments, and evaluation of optimal pricing strategy to optimize your brand’s value propositions.
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Evidence Generation and BIA Model Development:
With our strategic academic partners and external experts, we employ an integrated and collaborative multi-stakeholder engagement process on evidence generation and Budget Impact Analysis (BIA) model development strategies. Our methodology ensures the seamless alignment of clinical experience and patient benefits based on the efficacy and safety of a therapeutic option, its economic value, and stakeholder needs, thereby optimising resource allocation and enhancing the potential for favourable patient outcomes. -
Stakeholder/Payor Mapping and Engagement:
Leveraging our indepth understanding of the pharmaceutical landscape, our team specialises in the robust identification and engagement of key stakeholders and payors. Our established relationships with healthcare authorities enable us to align critical decision-makers with your strategic objectives, thereby streamlining market access and optimising project outcomes.
